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A lot of this has to do with perfectionism and imposter syndrome. Those two things are usually what keep people from starting a business. They are what keep people stuck saying, “I'm not ready. I'm not ready. Oh, I'm just going to go and do this research over here first.” A lot of times, new entrepreneurs get stuck in this place of research or planning or preparing, and they never actually just pull the trigger and start promoting their business.

But, what's kind of amazing is you start to realize that you can start a business, and you can provide whatever it is you're going to provide for your customers so much sooner than you think that you can.

Wouldn't it feel good if you can continue to learn, continue to improve, continue to do research, continue to plan, but also start making money in your own business? Wouldn't that feel great versus waiting until the “perfect moment”. What if, by offering those services now, even though you feel like it's not 100% where you want it to be — what if you started selling those things and so you started making enough money to be able to go out and get coaching, that would help you grow and scale and run your business more effectively? What would that mean for you? How much sooner could you get to your goals in your business if you did that?

So this is a really strong mindset reframe for a lot of people and I truly believe anybody can start a business, but don’t wait, just do it. Start doing it now and you will grow and get better as you go along, but I just cannot stress this enough. Don't wait until you have all the answers — just start.