FREE LIVE TRAINING

You're using AI. So why does it still feel like you’re doing everything?

A free 45-minute training for founder-led online education brands. Thursday, November 19 at 1:00pm ET. Replay sent to everyone who registers.

Both sides of AI have the same problem

You've got more subscriptions than you had last year and the same amount of work. You're generating content faster and still approving every piece of it. Your team still needs you for the decisions.

Meanwhile fewer people are finding you through search, and when someone asks an AI assistant to recommend a program like yours, you don't know whether your name comes up.

These look like two problems. They share a root. AI can only work with information it can read. The decisions living in your head and the gaps in how your business is described online both leave AI with nothing to go on.

What we'll cover in
45 minutes

Your marketing shouldn't stop when you do

What it looks like to turn recurring content tasks into documented processes your team can run without you rebuilding everything, every time.

Your team shouldn't need you for every answer

How an organized, approved knowledge base lets someone else handle the questions that currently route back to you.

Are you showing up when people ask AI?

How to check what AI assistants actually say about your business, and what to fix first when the answer is wrong or empty.

You'll leave with one thing to do this week, not a list of tools to go research.

Who it's for

This is for you if

  • You run an online education or expertise-led business

  • You're already using AI most weeks and your workload hasn't moved

  • You have a team or contractors and still make most of the decisions

  • You'd like to grow without personally doing more

  • You're curious how AI describes your business to people who've never heard of you

This isn't for you if

  • You're looking for a list of AI tools to try

  • You want someone to implement for you this week

  • You're still working out what you sell

Save your seat

Thursday, November 19 at
1:00pm ET / 10:00am PT

45-minute training plus optional 15-minute Q&A

Can't make it live? Register anyway and we'll send you the replay.

Register and you'll also get the AI Search Visibility Self-Audit Guide, so you can start checking how your business shows up in AI recommendations before we meet.

Who's teaching this

I'm Sam DiNicola. I've spent more than ten years in marketing, and I run a strategic consulting practice for founder-led businesses between $150K and $500K. My work is figuring out where a business is actually constrained and building the structure to fix it, which lately means a lot of time inside both halves of this problem: where AI can genuinely take load off a founder, and how businesses get found when the search box becomes a conversation.

  • Yes. No card, no upsell to get in. I'll mention my paid audit at the end for anyone who wants a personalized version, and you're welcome to ignore it.

  • No. If you've used ChatGPT or Claude a few times, you're ready.

  • Register anyway. Everyone who registers gets the replay.

  • Using AI means you open a chat and type a request each time. Building it in means the work has a documented process, the context lives somewhere your team can reach, and the output happens without you starting it. Most founders are doing the first and expecting the results of the second.

  • More and more of your target audience is using AI search instead of a traditional search engine every day. And the AI shows search results differently, as more of a recommendation than a list of links to look through. That means if you’re not showing up in that recommendation, you’re not even in the running.

FAQ

You don't need more AI. You need less of your business running through you.