A clear, data-backed marketing strategy built for your health & wellness business.

Get a fully customized, done-for-you roadmap to attract more clients, grow your programs, and build lasting trust in your community. No retainer, no overwhelm, just sustainable growth.

A strategy-first approach that sets your wellness business up for success

You don’t need more scattered marketing tactics. You need a clear, data-driven strategy designed specifically for your health & wellness business. The Digital Strategy Roadmap gives you a one-time, done-for-you plan that’s practical, sustainable, and built to help you stand out in a competitive industry.

We audit everything—your website, SEO, email, social, and ads—plus your competitors (other studios, practitioners, or wellness brands) and deliver a focused, step-by-step roadmap your team can actually implement (even if that team is just you and your VA right now).

This isn’t just another strategy session, it’s a comprehensive, done-for-you marketing audit and roadmap that gives you clarity, confidence, and a proven plan to attract more clients and grow your wellness business.

"Sam helped me set the groundwork for my business and gave me a clear marketing strategy that made everything feel so much more achievable. She breaks things down into actionable steps, so I finally know what to focus on. Working with her was a game-changer!"

Marketing shouldn’t feel like a never-ending puzzle

You know marketing is essential, but figuring out where to start—or what to focus on—feels overwhelming.

✔ Are you tired of posting on Instagram every day but still not filling your classes, programs, or appointments?
✔ Have you tried running discounts or piecing together strategies from blogs and social media, only to see little to no results?
✔ Do you feel stuck because you don’t know whether to DIY, hand things off to a VA, or invest in outside help?

If this sounds familiar, you’re not alone. Many health & wellness business owners struggle to create a cohesive strategy that actually drives consistent growth without burning themselves out in the process.

What if I told you it doesn’t have to be that way?

Marketing doesn't have to be confusing and stressful

What if instead of guessing, you handed your VA or studio team a crystal-clear roadmap designed just for your wellness business—and didn’t pay another monthly fee for the privilege?

What if you knew exactly which strategies to focus on to:
✔ Fill your classes, workshops, or programs with ease
✔ Attract new clients while keeping your current ones engaged
✔ Build a trusted reputation in your community and online
✔ And what if you could make data-backed decisions instead of relying on trial and error?

That’s exactly what the Digital Strategy Roadmap provides: clarity on focus, budget, and execution. It’s done-for-you, tailored to health & wellness businesses, and designed for your team to put into action right away.

The clarity you need. The strategy you deserve.

No more guessing. No more wasted time. The Digital Strategy Roadmap gives you a clear, customized plan so you know exactly where to focus your marketing efforts—so you can book more clients, fill your classes, and grow your wellness business with confidence.

Imagine having a step-by-step plan that actually works…

✔ You wake up knowing exactly what needs to be done to attract new clients and keep your schedule full.
✔ You’re no longer spinning your wheels posting on social media or trying random tactics. Every move is strategic and designed to grow your wellness business.
✔ You feel confident in your marketing decisions, knowing they’re backed by data, expertise, and tailored to the unique needs of health & wellness brands.

This isn’t just wishful thinking, it’s what happens when you have a proven roadmap built specifically for your wellness business.

You Don’t Have to Figure This Out Alone. We’ve Got You Covered.

You shouldn’t have to spend hours researching SEO, ads, or content marketing just to stand out in a crowded wellness market. Your time belongs with your clients and your practice—not stuck behind a screen trying to keep up with algorithms.

That’s where we come in.

We do the heavy lifting for you—analyzing your market, identifying your biggest growth opportunities, and building a fully customized marketing roadmap that tells you exactly what to do next.

With our expert guidance, you can stop second-guessing and start seeing real results: more clients, fuller programs, and a stronger reputation in your community.

I’ve been where you are.

I’ve been in your shoes and I know what works

Hey, I’m Sam DiNicola, and I know firsthand how frustrating it can be to try to grow a business online without a clear plan. You’re busy taking care of clients, running programs, and building your reputation, marketing shouldn’t feel like another full-time job.

That’s why I created the Digital Strategy Roadmap: to give wellness business owners a data-backed, step-by-step marketing strategy that takes the guesswork out of growth.

After 8+ years of helping startups, small businesses, and wellness brands scale, I’ve seen what works and what doesn’t. Now, I’m sharing that knowledge with you in a customized roadmap designed around your business, your resources, and your goals.

The digital strategy roadmap gets you…

A custom strategy built for your business

Not a cookie-cutter plan, but a data-backed roadmap tailored to your practice, studio, or brand.

Clarity on where to focus

Know exactly which marketing strategies (social, email, SEO, ads, etc) will have the biggest impact on filling your classes, programs, or client calendar.

A done-for-you plan, not more homework

You get a clear, actionable roadmap designed for implementation, not just another list of ideas to figure out.

What you’ll experience with us…

A fully customized strategy based on your wellness goals—whether that’s filling classes, booking more clients, or scaling your programs.

Clear recommendations for execution, whether you’re DIY-ing, leaning on a VA, or outsourcing certain pieces.

Confidence in your marketing plan, knowing it’s backed by expert insights and tailored to the wellness industry.

No more second-guessing—just a step-by-step roadmap to attract more clients and grow your impact.

And much more! We’re constantly updating our expertise and approach to keep your strategy aligned with the latest in marketing and wellness industry trends.

"I finally feel like I have a real plan! Sam laid everything out so clearly and helped me see exactly where to focus my time and money. I can’t recommend the Digital Strategy Roadmap enough!"

✔ Full digital audit - we review your website, SEO, email, social media, ads, and more to uncover what’s working and what’s holding you back.
✔ Competitive analysis - see exactly how 3 of your biggest local or industry competitors are driving traffic, showing up online, and attracting clients.
✔ SEO audit + keyword research - identify the exact keywords your ideal clients are searching for (think “yoga near me” or “nutritionist in [city]”) and get content recommendations to help you rank.
✔ Complete marketing roadmap - a step-by-step plan outlining which strategies to prioritize and how to execute them.
✔ Budget & execution plan - know where to invest (and where not to), with clear timelines and DIY vs. outsource recommendations.
✔ Recorded walkthrough video - a detailed video explaining your audit and strategy so you and your team know exactly what to do next.
✔ One-time investment - long-term results with no ongoing retainer, just smart, strategic direction.

Optional Add-On:
✔ Team Training Bundle ($497) – Four 30-minute training calls (SEO, social media, email marketing, and ads) to train your VA or team on executing the strategy.
✔ Custom AI Content Marketing Agent ($697) – A brand-trained AI assistant that drafts, edits, and optimizes your content (blogs, posts, emails, captions) in your voice. Ready to use for your wellness business, with prompts, templates, and workflows included.

Best Value: Complete Implementation Bundle
Want the strategy and the tools to bring it to life? Bundle the Digital Strategy Roadmap + Team Training + AI Content Marketing Agent and save $200.

You’ll get:

  • A complete expert-built strategy

  • A brand-ready AI content system to speed up content creation

  • Training for your team so they know exactly how to implement

It’s the fastest, most cost-effective way to turn strategy into action and start booking more clients, filling programs, and growing your wellness business without the expense of a long-term retainer.

What You Get with the Digital Strategy Roadmap

For just $2,197, you’ll receive:

One-time strategy. Team empowerment. Zero retainer required.

Want more than just a plan?
Get the Roadmap. Then make it real.

Add the Complete Implementation Bundle for hands-on execution support. It’s the easiest way to go from “This sounds great” to “We’re already doing it,” without the overwhelm. With the Implementation Bundle, you don’t just get a strategy on paper. You’ll walk away with a complete expert-built roadmap, a custom AI content system to speed up marketing tasks, and the training your team needs to confidently put everything into action. This ensures your strategy doesn’t just sit in a document but actually gets implemented, helping you book more clients, fill programs, and grow your wellness business with clarity and confidence.

Hi, I’m Sam!

I’m Sam DiNicola, founder of Sam DiNicola Digital. Over the past 8+ years, I’ve helped startups, small businesses, and wellness brands grow with proven digital marketing strategies.

I know running a health & wellness business can be overwhelming, you’re busy caring for clients, filling programs, and keeping everything running smoothly. The last thing you need is marketing stress on top of it all. With the right roadmap, you can attract more clients and scale your impact without burning yourself out. Let’s build your strategy together.

Who is this for?

✔ Health & wellness business owners (studio owners, coaches, practitioners, med spas, and more) who need a strategy tailored to their business, not another cookie-cutter template.

✔ Wellness entrepreneurs who already have support (a VA, studio manager, or front desk staff) but need expert strategy to guide their team.

✔ Anyone who wants professional results and consistent client growth without the budget or commitment of an ongoing contract.

Still have questions? We’ve got answers! 

We know running a health & wellness business means you already wear a lot of hats and choosing the right marketing support is a big decision. Here are some of the most common questions we get to help you understand how the Roadmap works and what to expect.

  • The Roadmap is a one-time, done-for-you audit and strategy. We review your website, SEO, email, social media, and ads, plus analyze up to three of your competitors (like other studios, practitioners, or wellness brands). You’ll get a step-by-step strategy, a budget and execution plan, and a recorded walkthrough video so you and your team know exactly what to do next.

  • This is not a coaching program. The Roadmap is a done-for-you strategy. We do the analysis and create the plan—then you or your team can implement it. If you want extra support, you can add on training calls to teach your team how to execute, or a custom AI content marketing assistant to speed up content creation.

  • We’ve built Roadmaps for businesses across health & wellness, from yoga studios and gyms to nutritionists, med spas, therapists, and coaches. Because it’s based on your unique market, competitors, and goals, it’s not a cookie-cutter plan. You’ll get specific, actionable recommendations that are realistic for your business and your resources.

  • Once you complete your onboarding questionnaire, most Roadmaps are delivered within 2 weeks. That includes the full audit, research, strategy, and your recorded walkthrough video.

  • That’s exactly why we offer add-ons:

    • Team Training Bundle ($497): Four 30-minute calls to train your VA or staff on implementing SEO, social, email, and ads.

    • Custom AI Content Marketing Assistant ($697): A brand-trained AI system to help you generate posts, emails, blogs, and captions faster.

    • Complete Implementation Bundle: Bundle the Roadmap, Team Training, and AI system together and save $200.

  • Most agencies want you on a long-term retainer, and they don’t always understand the realities of running a wellness business. We designed the Roadmap as a one-time, accessible solution that gives you clarity without ongoing fees. With over 8 years of experience helping health & wellness brands grow, we know how to create strategies that attract more clients, fill programs, and build long-term trust—without overwhelming you.

  • No problem! Reach out to us anytime. We’ll happily answer your questions and help you decide if the Roadmap is the right fit for your health & wellness business.

Still have questions? Contact us today to see how we can help your health & wellness business grow with clarity and confidence.

Get your Digital Strategy Roadmap today.

Jumpstart your wellness business growth with a clear plan designed to attract more clients, fill your programs, and free you from marketing overwhelm—all without a long-term retainer.

“This was exactly what I needed. I found it challenging to get out of the day to day in my business. However, Sam made me realize I was charging too little and working too much. She helped me come up with a plan to reduce my hours and make more. I was able to end a package with one of my lower paying clients and get back 8 hours a month that I can focus on marketing and/or getting a higher paying client while working less.”

“Sam was very good at getting to know my business and what I needed to focus on. It was super helpful and I received a lot more direction and information that I expected. Sam did an awesome job at helping me focus on how to tackle digital strategy for my business. She explored my business goals and visions and helped build a structure that is self-sustainable and that I can continue to use to be effective and efficient. I'm glad I had the opportunity to connect with her.”

For now, the Roadmap gives you a one-time, done-for-you strategy designed for your team to run with and no ongoing commitment required. But when the time is right, whether that’s launching targeted ads to fill your programs, boosting SEO so local clients find you first, or handing off your entire marketing for full-service support, we can step back in and do it for you.