Building a Business as a Multi-Passionate Entrepreneur
This is something that a lot of people struggle with when they're first starting out, especially if you really enjoy doing a lot of different things, you love learning, you're really interested in a bunch of different things, and you can do a bunch of different things. But what do you offer to sell in your business?
When you're first starting your business, you're probably trying to figure out which thing you can and should build a business around, which of these things are actually going to make you money? And a lot of times we hear things on social media like, “you have to niche, you have to pick what you're going to sell you can't offer everything”, because if you're trying to sell everything to everyone, you're going to sell nothing. That is typically what we hear in the online space in the entrepreneur space, and that is completely true! If you have offers that are all over the map, it's going to be really hard for you to position yourself as a knowledge expert, and as someone who really knows what they're doing. But I think to a certain extent, we've kind of swung too far in that direction.
Now, people feel that it's wrong to want to build multiple businesses or have multiple offerings within their business. And I think we’re going to swing back towards the middle, and this is something that you really start to discover when you have built a more established business. If you are thinking of going out and starting another business or increasing your passive income from this business — I think that's where we kind of come full circle and we come back around to “is it okay for me to be multi-passionate for me to have these different things?” And the answer is yes.
Being a business owner, being an entrepreneur, is a skill set, and you will get better and better. As a business owner you will use those skills and apply those skills to any businesses any revenue streams that you want to create and build in the future. So that's why it's so important to just park those ideas — it's totally okay. Don't make being multi-passionate a bad thing. You should still want to have multiple streams of income, and that's where being multiple multi-passionate can really help you in the long run. You just need to have the clarity to set those other ideas aside until the time is right and until you have the time and the bandwidth.
