Intro to Ads for Your Business
There's not a formula for ads. There's a lot of questions that go into this, and that's totally okay. But the key thing that I really really stress to anyone who ever asked me about ads is you cannot advertise your way out of a shitty strategy.
I think this is something that some people are surprised to hear me say, because we offer ad management in the agency. But the truth is, if you are running ads and you're putting budget behind ads, and everything else about your strategy, everything else about your purchase funnel is crap — those ads are not going to be as successful as they should be. They're not going to perform as they should for you.
When you're thinking about whether now is the right time to be running ads for your business — Think about your audience and how you can reach them where you're reaching them. And if you are reaching them via ads, what would that purchase journey look like?
Ads are fantastic for people with group programs, memberships, courses, or digital products. We really look at how big is your existing audience and whether we can leverage your existing audience on social media or your existing customer base or your existing email list for our ads. Can we do that by retargeting those people or creating lookalike audiences based on those people?
Getting super clear on your goals for ads and your budget for ads is really important because if you don't have a super established audience, that doesn't mean you can't run ads, that doesn't mean they're not going to work for you, but it's going to take a little bit longer.
If you have a really tight budget of $300 a month and you're needing to build awareness - that means that you might need to run those awareness ads for a three or four months before you get a large enough audience to be able to leverage that audience into sales. If you have a higher budget, you might be able to shorten that timeline, one month or two months. This also has to do with how specific your audience is, if you're in a super niche market that's great for ads because we know exactly who we're targeting, but it might take a little bit longer to get those ads seen by that really specific subset of people, versus if you're casting a wider net. You can do that in a shorter time span. So these are all things to consider. It's not just asking yourself, should I start running ads right now.? It's what kind of budget do I have around this, what kind of turn around do I want to see from the ROI from my ads?
If you need help with Ads, or are interested in working with us, book a discovery call here.
