SPEAKING & WORKSHOPS WITH SAM DINICOLA

Practical, real-talk marketing strategies for small business owners who don’t have time for fluff.

Get in touch

Sam DiNicola speaking to a group of small business owners during a live workshop on marketing strategy, wearing a sage green dress and using hand gestures to emphasize key points.

Sam DiNicola recording a guest podcast at a desk with headphones on and a microphone, captured from behind to show a real behind-the-scenes setup for small business education and speaking.

Let’s make marketing make sense.

If you run a business and find yourself constantly wondering things like:

“Am I supposed to be running ads?”
“Why isn’t my content getting seen?”
“How do I even know what’s working?”

Then we should talk…literally.

I’m Sam DiNicola, founder of a boutique digital marketing agency, mom of 3, real estate investor, and someone who deeply understands the juggle of building a business while keeping everything else afloat. I work with founders and small businesses to create marketing strategies that are clear, effective, and built to actually grow your business, without adding more to your plate.

If your group, mastermind, coaching program, or podcast speaks to business owners, I’d love to bring a value-packed session to your community.

Hi, I’m Sam

I’ve worked with startups, service providers, and wellness brands for over a decade. Through my boutique full-service digital marketing agency and consultancy, we’ve helped our clients:

3x their ROI in under 90 days
Generate qualified leads with less than $1,500/month in ad spend
Build sustainable marketing strategies that grow with them
And so many other wins

I don’t just teach theory. I bring frameworks, real examples, and action steps that business owners can actually use whether they’re ready to hire support, build an internal team, or want to work with their existing resources.

And because I’m a founder and a parent, I get that time is the most valuable resource. Every talk I give respects that.

Talk topics your audience will actually use

Choose from signature talks or reach out to customize:

1. Stop Guessing: How to Build a Marketing Strategy That Works
What to do, when to do it, and how to know if it's worth your time (or money).

2. Paid Ads 101: How Small Businesses Can Actually Win With Ads
Real talk about budgets, platforms, and ad strategies that don’t waste your money.

3. The Future of Organic Traffic: AI Search + AEO Simplified
How AI tools like ChatGPT and Google’s AI Overviews are reshaping search and how to make sure your business doesn’t get left behind.

4. Training AI to Think Like Your Business
Founders are busy. Learn how to use AI tools effectively without sounding like a robot or sacrificing quality.

Have another topic in mind? Let’s chat.

What People Are Saying

Having Sam teach inside Self StartHER was such an incredible experience. She is deeply knowledgeable, but what makes her such a standout speaker is her ability to take something that feels complex and make it feel completely doable. Not only did she break down the why behind AI search and how visibility is changing, she gave our members clear, actionable steps they could immediately implement in their businesses. One attendee said, “This was SO good and incredibly eye-opening,” and that perfectly sums it up. Sam doesn’t just teach trends. She equips you to move with them confidently.

— Megan Tobler, Self StartHER
Sam recently did a live workshop for my community of 100+ women in business and it was such a huge hit! We couldn't believe how much info and value she was able to pack into an hour, and we left with in incredible plan with actionable tips. We are all feeling energized, inspired, and ready to take charge of our businesses!

— Rachael Shepard-Ohta, Hey Sleepy Baby
Sam delivered a smart, practical workshop that met business owners exactly where they are right now. She translated SEO, AI search, email, and social media promotion into clear, actionable strategies that people could immediately use—depth, not buzzwords. The room was engaged, asking great questions, and leaving with real clarity about how customers actually find businesses in 2025. Sam is knowledgeable, approachable, and deeply tuned into what small businesses need.

— Patti Peeples, Director, SAMBA - Springfield Area Business Association