High-level business management for visionary founders
You don’t need more to-dos. You need a strategic right hand who sees the full picture and knows how to move it forward.
A tailored partnership to help you scale without losing your mind
You’re not looking for another coach, VA, or agency. You’re looking for someone who understands your business as well as you do — and knows how to lead it forward. Through this 1:1 partnership, I work closely with founders to audit, refine, and optimize every part of their business to scale sustainably. From offer suite strategy to backend systems to funnel optimization, I’m here to help you operate like the CEO you are.
“Working with Sam has been the greatest investment for my business, I wish I would've reached out to her sooner! My business has grown so much in the last 6 months from working together and I am feeling so much more confident. If you're feeling lost on what to do then hop on a call with Sam you won't regret it!”
Does this sound familiar?
You’re the visionary. The face of the brand. The one with all the ideas. But you’re also the one managing your team (or scrambling to hire one), editing sales pages at 10pm, trying to figure out if that launch tanked because of your offer or your email sequence.
You’re stretched thin and you’re tired of guessing. You want to grow, but you don’t want to burn out doing it.
You don’t need to do it all. You just need a plan and a partner who gets it.
That’s where I come in. With nearly 15 years of experience in digital marketing and business strategy, I help founders like you get clear on what’s working, what’s not, and where to focus next. This isn’t about adding more to your plate, it’s about optimizing what you already have and building a business that actually supports your goals.
Imagine this...
You wake up knowing exactly what to prioritize this week. Your offers are structured for profit and sustainability. Your team knows what to do and when. Your marketing is pulling in leads without you constantly being online. You feel supported, focused, and confident about what’s next.
What this service provides founders
This is a high-touch, strategic partnership designed specifically for your business, your goals, and your resources. We start with a comprehensive audit of your business, offer suite, marketing, and operations. Then we create (and implement) a clear roadmap for growth that supports both your revenue goals and your life.
This could include:
Redeveloping your offers for better delivery and profitability
Optimizing your website, funnels, and email marketing
Building and refining ad strategies
Identifying top-of-funnel visibility tactics
Fine-tuning backend systems and internal workflows
Supporting your team so things don’t fall on you
I’ve been where you are.
I know what it’s like to be the one holding everything together.
To feel like if you step away, it all falls apart. I’ve supported dozens of founders through this exact stage — the messy middle of growth where things are working just enough to keep going, but not enough to scale smoothly.
The good news? There is a way forward.
Why work with me?
I don’t just look at one part of your business. I connect the dots across your offers, operations, team, and marketing.
Real Strategic Expertise
15 years in digital marketing, 5+ years leading business strategy for clients across industries.
Custom-Tailored Support
No copy-paste plans here. Everything we do is based on your goals, team, and resources.
Proven Results
I've helped founders scale, streamline operations, and boost revenue without stress.
What you’ll experience…
Clarity on where to focus and what to let go
Strategy that drives real growth (not just busy work)
A second brain that’s deeply invested in your success
Space to actually lead like a CEO again
“Sam helped renew our energy and expand our reach after almost twenty years in business. She listened to all the nitty gritty details and really helped us listen to each other as owners. It was so nice to have a voice to mediate and provide us with strategies to increase our sales outreach and rethink our marketing. She was always there if we needed a little extra hand holding and provided that without judgement. And then there was the accountability, she gave us tasks and we had to complete them because she knew if we didn't. I appreciate all of the time and energy she continues to put towards our little business.”
What’s included:
✔ Deep-dive business audit (offers, operations, marketing, budget, time)
✔ Monthly strategy calls
✔ Ongoing Slack and email support
✔ Implementation support where needed (or guiding your team)
✔ Customized business strategy plan
You’ll walk away with more clarity, momentum, and support than ever before.
Ready to get started?
Just looking for strategy? Want a deep dive and plan without the ongoing retainer? A Digital Strategy Roadmap might be for you.
Hi, I’m Sam!
I’m the founder of Sam DiNicola Digital and the strategic partner behind the scenes of dozens of growing online businesses. I bring a blend of marketing expertise, operational systems thinking, and business coaching to help founders step back into their CEO seat. I don’t just give advice, I help you make smart decisions, build the plan, and make sure it actually gets done.
Who is this for?
✔ Online service providers or educators ready to scale
✔ Founders who want to step back into the visionary role
✔ Businesses with existing revenue and a few team members or contractors
✔ Entrepreneurs who need high-level support, not more random advice
Still have questions? Let’s make sure this is the right fit.
-
Nope. This is bigger picture and more strategic. You’re not getting task management; you’re getting a strategic partner.
-
Yes, either directly or by guiding your team. The support is tailored to what your business needs.
-
There’s an initial 3-month commitment, then we go month-to-month.
-
Only a couple at a time. This work is deep, and I stay highly focused on the clients I serve.
-
The first step is booking a discovery call. Because this work is so high touch, I like to make sure we’re a perfect fit before moving forward.
Still have questions? Contact me today to see how we can help your business grow.
Ready to get started?
Let’s chat and see if this support is the right fit.
“My experience with working with Sam, was life-changing! And that's not an over-exaggeration! I came in thinking that I was going to get sales and marketing help, and walked away with so much more than that!”
“Sam has been helping me navigate my business for the last 4 years! Every time I come to her with a problem, she has a fantastic solution! Being able to communicate with her through messaging and monthly calls has been great for my business and my mental clarity! You're the best, Sam!”