Strategic growth support for founders in the messy middle
This is not for simple tasks and it’s not just providing you a plan. This is high-level business strategy and skilled execution designed to help you scale sustainably, without losing your mind (or your momentum).
A tailored partnership to help you scale without losing your mind
You’ve outgrown duct-taped systems and guesswork, but you’re not ready to outsource everything to an agency or hire a CMO. You need a strategic partner who knows your business inside and out and can help you evolve it from the inside. This isn’t OBM work. It’s business strategy, operations, and implementation custom-built for the next chapter of your business.
“Working with Sam has been the greatest investment for my business, I wish I would've reached out to her sooner! My business has grown so much in the last 6 months from working together and I am feeling so much more confident. If you're feeling lost on what to do then hop on a call with Sam you won't regret it!”
Does this sound familiar?
You’re the visionary, the face of the brand, and the one keeping it all going. But you’re also the one managing your team (or scrambling to hire one), editing sales pages at 10pm, trying to figure out if that launch tanked because of your offer or your email sequence.
You’re holding so many pieces together that you barely have time to plan, let alone grow. You have plenty of ideas, that’s not the issue. What you need is a clear direction and someone to help you drive it forward.
You don’t need to do it all. You just need a plan and a partner who gets it.
That’s where I come in. With 15 years of experience across marketing, operations, and business growth, I partner with founders to clarify what matters, map out a plan, and make sure it actually happens. This isn’t about adding more to your plate, it’s about doing the right things, at the right time, with the right support.
Imagine this...
You wake up with a clear plan. Your offers are structured for profit and sustainability. Your team knows what to do and when. Your marketing is pulling in leads without you constantly being online. And best of all? You feel supported, focused, and confident about what’s next.
What this service provides founders
This is a custom, high-touch, strategic partnership designed for founders who need clarity, strategy, and skilled support…without the overhead of a full team or a fractional executive. We start with a comprehensive audit of your business, offer suite, marketing, and operations. Then we co-create (and implement) a plan for growth that supports both your revenue goals and your life.
This could include:
Redeveloping your offers for better delivery and profitability
Streamlining and optimizing marketing systems (email, funnels, content)
Building and refining ad strategies that make sense for your goals
Developing visibility and lead gen systems that don’t burn you out
Refining backend systems and operations
Supporting (or guiding) your team to reduce dependency on you
I’ve been where you are.
I know what it’s like to be the one holding everything together.
To feel like if you step away, it all falls apart. I’ve supported dozens of founders through this exact stage — the messy middle of growth where things are working just enough to keep going, but not enough to scale smoothly.
The good news? There is a way forward.
Why work with me?
I don’t just audit your business. I roll up my sleeves and help you evolve it. From offer design to operational efficiency to marketing strategy, I bring cross-functional experience and a whole-business view. This isn’t a one-size-fits-all package. It’s high-touch, high-trust support built around your vision and growth goals.
Real Strategic Expertise
15 years in digital marketing, 5+ years leading business strategy for clients across industries.
Custom-Tailored Support
No copy-paste plans here. Everything we do is based on your goals, team, and resources.
Proven Results
I've helped founders scale, streamline operations, and boost revenue without stress.
What you’ll experience…
Clarity on where to focus and what to let go
Strategy that drives real growth (not just busy work)
A second brain that’s deeply invested in your success
Space to actually lead like a CEO again
“Sam helped renew our energy and expand our reach after almost twenty years in business. She listened to all the nitty gritty details and really helped us listen to each other as owners. It was so nice to have a voice to mediate and provide us with strategies to increase our sales outreach and rethink our marketing. She was always there if we needed a little extra hand holding and provided that without judgement. And then there was the accountability, she gave us tasks and we had to complete them because she knew if we didn't. I appreciate all of the time and energy she continues to put towards our little business.”
What’s included:
✔ Deep-dive business audit (offers, operations, marketing, budget, team)
✔ Monthly strategy calls
✔ Direct ongoing Slack/email access for questions, review, and feedback
✔ Strategic execution support (or guiding your existing team)
✔ Customized business strategy and plan (updated and optimized as we go)
You’ll walk away with more clarity, momentum, and support than ever before.
Ready to get started?
Just looking for strategy? Want a deep dive and plan without the ongoing retainer? A Digital Strategy Roadmap might be for you.
Hi, I’m Sam!
I’m the founder of Sam DiNicola Digital and the strategic partner behind the scenes of dozens of growing online businesses. I bring a blend of marketing expertise, operational systems thinking, and business coaching to help founders step back into their CEO seat. I don’t just give advice, I help you make smart decisions, build the plan, and make sure it actually gets done.
Who is this for?
✔ Founders who feel stuck between DIY and scaling
✔ Business owners with existing revenue and a few team members or contractors
✔ Visionary leaders who want to reclaim time, reduce chaos, and grow with intention
✔ Entrepreneurs who need high-level support, not more random advice
✘ Not for brand-new businesses or those without consistent revenue
Still have questions? Let’s make sure this is the right fit.
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Not quite. OBMs typically focus on operations and team management. This offer goes beyond that. You get both strategic business leadership and implementation support across offers, marketing, operations, and systems. It’s more holistic like having a COO, CMO, project manager, and marketing manager rolled into one, but without the full-time hire or agency overhead.
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Yes, and that’s what makes this offer unique. I don’t just hand you a strategy and wish you luck. I help you execute it. That might mean setting up backend systems, reworking offers, supporting your team, or optimizing your marketing funnels. Scope depends on your needs, but hands-on implementation is a core part of the support.
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Absolutely. Many clients come in with some existing support (a VA, designer, SMM, etc.). They need someone to help direct, optimize, or supplement that team. I’m not here to replace what’s working. I help make sure the right people are doing the right things, with the right systems behind them.
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There’s a 3-month minimum so we have time to audit, implement, and start building momentum. After that, support continues month-to-month.
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I keep this offer intentionally limited so clients get my full attention. I usually take on no more than 3-4 Strategic Business Management clients at a time, depending on scope. This ensures you have access, responsiveness, and dedicated support.
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Because this work is so high touch, I like to make sure we’re a perfect fit before moving forward. The first step is booking a discovery call. We’ll talk through your goals and make sure this support makes sense for where you're headed.
Still have questions? Contact me today to see how we can help your business grow.
Ready to get started?
Let’s chat and see if this support is the right fit.
“My experience with working with Sam, was life-changing! And that's not an over-exaggeration! I came in thinking that I was going to get sales and marketing help, and walked away with so much more than that!”
“Sam has been helping me navigate my business for the last 4 years! Every time I come to her with a problem, she has a fantastic solution! Being able to communicate with her through messaging and monthly calls has been great for my business and my mental clarity! You're the best, Sam!”